NBC’s collaboration with Snoop Dogg for the Olympics deserves a….

Snoop Dogg’s cultural ambassadorship and commentary during the 2024 Summer Olympics in Paris has had a significant effect on marketing. Additionally, it has highlighted the value of NBC’s strategic talent booking, as the network hired the singer to serve as a special reporter for the occasion.

Viewership has increased dramatically as a result of the rapper’s distinct combination of charisma, broad appeal, and cultural significance; the five-day total audience average on NBC was 34 million people, which is 79% more than their involvement during the Tokyo Olympics.

Snoop Dogg looks to have struck gold. The iconic hip-hop artist collaborates on several brand projects each year, some successful and some not. The NBC appointment comes after the public was first introduced to the concept of horse crip walking in the equestrian event in 2021 by the rapper and Kevin Hart.

The way that Snoop influenced the general enthusiasm in the Games shows how a great talent can elevate an international event.

Gen Zis a great option for NBC to draw in a diverse audience because of his appeal across all age groups and demographics. Sports fans and spectators with a strong interest in athletics have always been drawn to the Olympics. But because of the musician’s involvement, many who might not have watched the Games otherwise have.

Younger audiences have responded particularly well to his appearance, including millennials, Gen Z, and even boomers (as demonstrated by “Josh mom”). NBC has expanded its viewership by including hip-hop royalty into its programming, drawing in people who share Snoop Dogg’s interest in entertainment.