Wolverine Boots and Valiant collaborate to produce Michigan-branded NIL clothing.

This week, Wolverine Boots, Valiant Brand, and Champions Circle collaborated to launch a new line of clothing and footwear, further expanding Michigan football’s NIL endeavors.
This week, Wolverine Boots, Valiant Brand, and Champions Circle collaborated to launch a new line of clothing and footwear, further expanding Michigan football’s NIL endeavors.

Three new clothing styles and limited-edition work boots bearing the Michigan state emblem are part of the collection, which was unveiled in advance of the April 20 U-M Spring Game. That comes after a 2023 campaign in which the 140-year-old boot manufacturer initially introduced boots to aid Michigan athletes.

According to a news release, Wolverine Boots’ CMO, Scott Schoessel, said, “Offering Michigan fans a special shopping experience on Wolverine.com is an exciting next step in Wolverine’s growing partnership with Valiant and University of Michigan student-athletes.” “We’re proud to continue our support of the hardest working team in the country.”

Champions Circle is a Name, Image, Likeness (NIL) Collective that supports athletes in Michigan. A portion of the proceeds from each item’s sale go to this organization. Football players from Michigan, including tight end Colston Loveland and running back Donovan Edwards, are assisting in the promotion of the new Wolverine Boots clothing brand.

For additional details on the Wolverine boots and other University of Michigan clothing,

In an announcement, Scott Schoessel, the CMO of Wolverine Boots, stated that “offering Michigan fans a special shopping experience on Wolverine.com is an exciting next step in Wolverine’s growing partnership with Valiant and University of Michigan student-athletes.” “We’re proud to continue our support of the hardest working team in the country.”

A Name, Image, Likeness (NIL) Collective that assists athletes in Michigan is called Champions Circle. Every item sold generates a share of revenue for this organization. Michigan football players, such as tight end Colston Loveland and running back Donovan Edwards, are helping to advertise the new Wolverine Boots apparel line.

For more information about the University of Michigan apparel, including the Wolverine boots,